This is a capabilities brochure for the email marketing company, Mail Chimp. My concept for this was to take all the fun, colorful, quirky elements of the company and inject it into this brochure. I wanted the brochure to represent what the company really stands for, which is bringing people happiness and success through email.
For the cover, I didn’t want to give away just how exciting the inside is, so I chose to make it subtle and include a vector drawing which I created of MailChimp’s mascot, Freddie. Just a tiny sneak peak of all the fun packed inside.
I wanted to add an interactive part to this brochure so I included post cards that people can actually cut out and mail. Bringing people happiness through mail is very fitting for MailChimp. I actually sent the post card in the video to my mom and she loved it.
All images are from google and mailchimp.com