This is a rebrand of Peet’s Ground coffee. My thinking behind this comes from taking that first scoop of coffee, the first step in the coffee making process. The same spoon attached to the jars is seen on the labels, filled with grounds. The labels have a curved bottom edge to mimic the look of liquid coffee. I used cork tops and water color paper for the labels to give it the crafty look.

The back labels contain information about the coffee and where it comes from. The top label repeats the same sprinkled grounds as on the front labels to emphasize that this is ground coffee.